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A company’s brand is its single most important asset. How current and prospective customers perceive a brand is key to the health of a company’s bottom line. Therefore, it is imperative for a company’s future that it’s brand is protected from abuse. Brand protection is not a legal issue, it is a company necessity. All aspects of a business are affected by brand abuse. Any brand protection strategy must involve the whole company in considering how to minimise brand abuse.
Sales, brand management, marketing, finance, manufacturing and legal departments have to deal with the consequences of cybersquatters, counterfeiters and grey marketers. The consequences are lost revenue, a damaged brand, ineffective channels to market, lower margins and most important of all confused and unhappy customers.
We offer the following services to help in the formulation of a company’s Active Brand Protection strategy.
We have put together what we consider to be the key elements of a brand protection strategy considered from a number of different angles
By Role(Start Up, IP Counsel, Marketing and Brand, Anti Counterfeit)
By Geography(UK, European Union, USA, China, India, Japan, Middle East, Russia and CIS, International)
By Industry(eCommerce, Manufacturing, Financial, Pharmaceuticals, Entertainment and Media, Service)
By Issue(Trademark Infringement, Counterfeit Goods, Grey Market, Online brand abuse, Brand Security, Reputation Management)
Request a copy of Brand Protection Services Brochure by clicking here
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