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Whilst the brand protection requirements of any two companies are not the same there are certain elements that should be in place. We conduct brand protection audits of companies to check that these basic elements are in place and make recommendations based on the industry the company is in and various other factors including size, age, geographical coverage etc.
The scope of the Active Brand Protection Audit is agreed in advance. Some of the elements we typically consider are:
• Matching domain name and trademark registrations
• Defensive domain registrations
• Domain name and trademark registrations in current and planned overseas markets
• Online monitoring of brand abuse with constant enforcement against infringers
• Registration of trademarks with customs in various parts of the world to increase chances of detection
• Overt and covert authentication on products
• Pricing policy in different countries
•Surveillance of supply chain for counterfeit and grey market goods
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